Shifts

Opinion ‘Our daughters went viral on social media. Then everything changed.’

How a family of content creators thinks about the job.

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Illustrated by Maya Scarpa for The Washington Post. Beatrix Lockwood spoke to The McClures, a family of content creators in Atlanta. ...more
Illustrated by Maya Scarpa for The Washington Post. Beatrix Lockwood spoke to The McClures...more

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In many ways, the McClures are a typical American family. Twin sisters Ava and Alexis wake up and go to middle school. Then they come home and make videos for YouTube and TikTok. What makes the McClures less typical is that their videos have helped turn the family into millionaires. Several years after their first viral video, parents Ami and Justin quit their office jobs and turned social media into the new family business. Since then, lines have blurred between work and life, and between parenting and performance.

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For the past year, we’ve been speaking with workers across the continent whose jobs did not exist a generation ago to learn more about our new era of work — and what it means for our future. In these comics, you’ll hear from workers, who describe in their own words what they do for a living and how it has changed over time.
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